CASE-STUDY

Rescuing a product stuck in endless discovery

What we learned helping a team move from permanent discovery mode to actually shipping meaningful improvements.

Some teams get stuck in the opposite trap of the feature factory: they never feel ready to ship. Research, interviews and experiments pile up, but the product itself changes very little. We were brought in to help an organisation that had been “learning” for months without moving key metrics.

Our first step was to make their discovery work tangible: we mapped all insights and hypotheses against specific parts of the product and asked a simple question—what would we change tomorrow if we had to ship something based on this learning?

That exercise exposed how much of the research was disconnected from actual decisions. Together we reframed a subset of hypotheses into clear bets, attached them to specific releases and created a small cadence of experiments that had to end in a product change, not just another deck.

From messy context to a clear rescue plan

Every product rescue we take on starts with a messy context: half‑finished features, research decks, stakeholder expectations and a codebase that has already seen several hands. The role of the first weeks is not to fix everything at once, but to decide what not to touch yet.

In this case, we focused on three levers: clarifying who the product should really serve in the next 12 months, deciding which user journeys had to become dramatically better, and turning past discovery work into a shortlist of concrete bets instead of a backlog of ideas.

typescript

// Simple heuristic to decide if a hypothesis deserves a bet
function shouldPromoteHypothesis(impactScore: number, confidenceScore: number): boolean {
  const weightedScore = impactScore * 0.7 + confidenceScore * 0.3;
  return weightedScore >= 7;
}

"It was the first time an external team helped us turn discovery into decisions instead of more slides."

Helena Ruiz · CPO, Nimbus Cloud

https://red-kickersoft-red-kickersoft.jcjubt.easypanel.host/admin/content/posts/266624e5-9b07-412c-ba70-4310600b71c4

From kickoff call to concrete next steps

During the first days of an engagement, our goal is simple: turn a messy set of ideas, decks and expectations into a small number of concrete next steps. That means listening carefully, but also pushing back when everything sounds equally important.

Discovery and delivery snapshots

tecnologies en

Next.js

React

Directus

Rescuing a product stuck in endless discovery