KickerSoft - Blog

Stories and lessons from real projects: product, engineering and delivery.

Productized engineering for B2B SaaS

How to ship fast without burning your team when you run a B2B SaaS.

A behind-the-scenes look at how we structure the first weeks of a new engagement, from discovery to the first shippable scope.

What we learned helping a team move from permanent discovery mode to actually shipping meaningful improvements.

Discover how KickerSoft thinks about product, engineering and delivery. Short, opinionated articles focused on real projects—not theory.

Why KickerSoft runs as a product, not a classic dev shop.

Why shipping more features rarely fixes a struggling product, and how we help teams refocus on outcomes instead of output.